If you've been hearing a lot of chatter about "corporate blogging" but are unconvinced that this is a good investment for you or your business, consider the following benefit [HT: Jennifer]:
- Corporate blogs are a way to disseminate important and timely information to your visitors, customers, or other audiences about your company before that information is sent out by someone else (and more directly than using a press release alone). This allows the company to appear more transparent with members of their market.
For the rest of the benefits, check out Jennifer's article.
While I appreciate your interest in my post on corporate blogging, I'll have to insist that you remove the text copied to your own blog. By copying a significant portion of my post, you're currently in violation of my copyright to my work (and posting a credit link in no way justifies the practice legally).
You may feel free to cite and link to the article with a post of your own commentary, or to briefly quote a small portion of my post (such as one of the benefits I list, but not all).
I appreciate your attention to the matter.
Posted by: Jennifer Mattern | September 26, 2007 at 11:18 PM