Here is a great article by Andy Komack on how to convert your CEO into a blog evangelist. Here's a quick summary of the article - make sure to read the whole thing:
"Hey, other client who has a blog, but doesn’t see how to use it effectively! Yes, you! Didn’t you tell us that one technical comment on a blog post many months ago saved your software team “three weeks of development time”? CEO, you took the time to let us know that you read an article in the Wall Street Journal about CEO blogging and (I think) you said you were ready. What happened? Read THIS POST! I’m a CEO. I’m blogging."
Click here for the rest of the story.
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