blogsites.biz

New Year's Goal for Blogsites.biz

I just finished posting over at Normal Rockstar about an article I came across explaining the difference between New Year's Resolutions and goals. I am embarrassed to look at this site and discover that I haven't posted for a number of months here already... brutal. Here is my New Year's goal for the Blogsites.biz blog: do a minimum of one post per week. So you can hold me accountable to that - starting this week. So stay tuned!

Blogsites.biz in the Blogosphere

Blogger and road dog Spence Smith writes about Blogsites.biz this morning in his post, "Blogsites.biz and Why You Should Start a Blog." Here is part of what he has to say:

"In one of the [Blogsites.biz] posts, there is a phrase that sticks out to me. It says 'blogs are increasingly driving editorial judgment'. Do you know what that means? Here's a great example. Tonight I googled 'American Airlines Blog'. The search page came up with a bunch of complaints about American Airlines. Ouch...So, I googled 'Southwest Airlines Blog'...AHHHH and there as the first entry was www.blogsouthwest.com - Nuts About Southwest. The search page turned up all positive comments about Southwest Airlines.'

Thanks for the endorsement, Spence!

Have a Small Business? Start a Blog

Do you have a small business? Do you have a blog? Is "blog" not even in your vocabulary? Here are 5 reasons to start a blog if you are a small business owner:

1. Improved search engine optimization.
2. A blog is an inexpensive form of public relations and marketing.
3. A blog can be more effective than traditional methods of turning prospects into customers.
4. Blogs can help you receive immediate customer feedback.
5. Blogs are easier and less expensive to manage than full-fledged Web sites.

Click here to read the rest of the article.

Top 10 Reasons Why Blog Post Frequency No Longer Matters

For those who may be intimidated by the thought of having to post something on their blog every day, take a deep breath... this one's for you! Eric Kintz (VP of Global Marketing Strategy & Excellence for HP) presents this great post on why frequent blog posting no longer matters. Here's the Top 10 Reasons:

1. Traffic is generated by participating in the community; not daily posting.
2. Traffic is irrelevant to your blog’s success anyway.
3. Loyal readers coming back daily to check your posts is so Web 1.0!
4. Frequent posting is actually starting to have a negative impact on loyalty.
5. Frequent posting keeps key senior executives and thought leaders out of the blogosphere.
6. Frequent posting drives poor content quality.
7. Frequent posting threatens the credibility of the blogosphere.
8. Frequent posting will push corporate bloggers into the hands of PR agencies.
9. Frequent posting creates the equivalent of a blogging landfill.
10. I love my family too much!

Click here to read the full post, including his comments on each reason. (Note: Speaking of Top 10's, Eric was recently selected by Brandweek as one of 2007's top 10 next generation marketers - congratulations, Eric!)

Agree or disagree?

Blogs and Search Engines

If you spend any time at all looking for reason WHY companies should be blogging today, this term will keep popping up: search engine visibility, or SEO - Search Engine Optimization. Alice Marshall over at Presto Vivace Blog gives a great explanation for why having a blog helps:

"A favorable blog post on a low ranking blog with some social tagging seems a very poor substitute for having your picture on the cover of BusinessWeek. But to the unblinking eye of Google, that blog post will be working for you for months and years to come. Moreover, blogs are increasingly driving editorial judgment, so blog buzz often works its way up the media food chain. You can receive a mention on a blog, six months later a reporter could be researching an industry trends story and find that blog post, leading to a mention in a feature article. The effect of good blog post will continue for months, even years, after it is written."

Read the complete post here.

(The image above is the cover of the 1st edition of a book by the same title written by Shari Thurow - click on the image to learn more about the book.)

Welcome to Blogsites.biz!

If you are reading this post, chances are you fall into one of two categories:

1. You are new to blogging and are looking for someone to help you and/or your company develop a presence in the blogosphere...
2. You are somehow related to me or a regular reader of my personal blog and are curious as to what I'm up to these days.

If you make any attempt to stay current on leadership and corporate trends, you have no doubt noticed a keen rise in conversations revolving around blogs or blogging as of late. Our goal at Blogsites.biz is to help you develop a corporate or personal blog that will accurately represent you and empower you to address and communicate with your audience at any time through your corner of the blogosphere.

Founded a year ago by my business partner Randy (of Ethos), Blogsites.biz began building and developing blogs on a strictly referral basis with virtually no web presence. In our first year of business we have worked with clients in a wide range of fields - real estate, auto sales, comedy, students, charitable organizations, etc. We are excited about the growth of the company and look forward to serving you. If you are interested in talking with us, please send us an email and we will do our best to respond within 24 hours.

Thanks - we look forward to serving you!

Jeremy
CEO, Blogsites.biz